Cleaning is sold on trust before it is sold on price

The situation

MaryCleaner provides housekeeping services in New York, where a customer is deciding whether to let a stranger into their home. Price matters, but only after the customer believes the company is trustworthy — and that belief has to form in the first few seconds.

What we built

• Testimonials placed where hesitation happens, not buried at the bottom
• Clear breakdown of the housekeeping services offered
• Contact path short enough to complete from a phone in one sitting
• Presentation aimed at recurring clients, not one-off jobs