Pricing
What a website actually costs in New York
Most agencies hide this page. We publish it, because you should know whether we are in your range before you spend an hour on a call. Every price below is a starting point, and the final number is fixed in writing before any work begins.
Starter Site
from $1,900
A business that has no website yet, or one that embarrasses them
- Up to 5 pages, written for real searches
- Mobile-first design, under two seconds to load
- Click-to-call and WhatsApp on every screen
- Google Business Profile set up and verified
- Contact form with spam protection
- One language (English or Spanish)
Most chosen
Bilingual Growth
from $3,900
A business that wants to be found in English and Spanish across NYC
- Everything in Starter, in both languages
- Up to 15 pages, each targeting a real search term
- A page per service and per service area
- Local SEO: schema, hreflang, map pack setup
- Project gallery or menu, whichever your business needs
- Review request system for happy customers
- Training so you can update it yourself
Custom Software
Custom
When a website is not enough — booking systems, portals, POS
- Everything in Bilingual Growth
- Online store, booking system or customer portal
- Integrations with QuickBooks, Stripe, Square
- Custom software, built and documented
- Like MenuCloud — our own restaurant point-of-sale
What the rest of New York charges
Published 2026 industry pricing for a small business website. We include it so you can compare without calling five agencies.
| Provider | Typical price | What that means |
|---|---|---|
| Manhattan agency | $20,000 – $120,000+ | Offices, account managers, sales team — all billed to you |
| Typical NY agency | $6,000 – $20,000 | Bilingual usually costs extra on top |
| NY freelancer | $1,500 – $8,000 | One person, no backup if they disappear |
| SMARTUZ | $1,900 – $3,900 | Bilingual included, New York office, fixed price |
We are not the cheapest in New York and we do not want to be: below $1,500 someone is cutting a corner you will pay for later. We are the option that costs like a freelancer and answers like an agency.
Care plan
from $149/mo
Optional. A site with no maintenance breaks, goes stale, or gets hacked. If you would rather handle it yourself, we show you how.
- Hosting, SSL and daily backups
- Security updates and monitoring
- Up to one hour of content changes per month
- Google Business Profile kept current
- Monthly report on calls and search performance
Questions about price
- Why do you publish prices when other agencies do not?
- Because you deserve to know if we are in your range before spending an hour on a call. Agencies that hide prices are usually quoting differently depending on how much they think you can pay.
- What is not included?
- Domain registration (about $15 a year), paid advertising budget, and stock photography if you need it. We tell you these costs up front, and none of them go through us with a markup.
- Do you take payments in stages?
- Yes. Half to start, half on launch. For larger projects we split it across agreed milestones.
- What if I need more pages later?
- Additional pages are quoted individually, and the structure is built so adding them is cheap. You will never be told the whole site has to be rebuilt.